Some Significant tool for behavioural insights on COVID-19

Countries in the WHO European Region now have access to a WHO tool for rapid, flexible, and cost-effective monitoring of public knowledge, risk perceptions, behaviors

Some Significant tool for behavioural insights  on COVID-19
Some Significant tool for behavioural insights

With India detecting more cases of the new, heavily mutated, and still unknown Omicron variant, the Centre has raised red flags on a sharp drop in mask use between June and December, underscoring the importance of wearing the masks and following other norms along with vaccination to thwart any future threat. Here's an illustrated guide depicting the Covid-19-appropriate norms one must adhere to.

Some Significant tool for behavioural insights on COVID-19

Countries in the WHO European Region now have access to a WHO tool for rapid, flexible, and cost-effective monitoring of public knowledge, risk perceptions, behaviours, and trust in order to make their COVID-19-related response relevant and meaningful. The outbreak is putting an enormous amount of pressure on health systems and authorities to respond with appropriate and effective interventions, policies, and communications. Public behaviour is one of the most important aspects of limiting virus transmission. To have an impact on public behaviour, crisis response tactics must be viewed as consistent, competent, fair, objective, empathic, or sincere. They must also be easily comprehended and shared through reliable sources and channels.

To succeed with this, it is critical to gain an understanding of issues such as:

trust in health authorities, recommendations and information;
risk perceptions;
acceptance of recommended behaviours;
knowledge;
barriers/drivers to recommended behaviours;
misperceptions; and
stigma.

The newly established Insights Unit at WHO/Europe has developed a tool which:

is evidence-based;
can be rapidly applied;
can be regularly applied;
is simple and flexible to adjust to the changing situation; and
is low cost and cost effective.
The tool is freely available to all. It has been developed in collaboration with the University of Erfurt, Germany, and the COSMO group, a consortium set up for such research.