Earlier in 2020, Facebook's photo and video sharing app conducted a search study in India. It showed that a serious barrier to attractiveness and comprehension of latest products was 'compromised internet experience' thanks to heavy apps and low memory phones.
Photo and video sharing app Instagram on December 15 stated that it's extending the testing of Instagram Lite to India. The move is aimed toward reaching bent people that are currently not conversant in the app.
Explaining the difference between Instagram and Instagram Lite, the firm stated that though the experience is analogous , features like Reels, Shopping and IGTV aren't supported within the Instagram Lite app.
In India, the Instagram Lite app are going to be available in Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu languages for users' enhanced experience.Eying mentorship opportunities and providing collaboration with content creaters, the firm also announced the second version of ‘Born on Instagram'.
Meanwhile, Instagram CEO Adam Mosseri said India has emerged together of Instagram's most vital markets worldwide."We have spent tons longer trying to form sure our Android app is at parity with our iOS app. Obviously, Android is extremely prevalent in India. we've seen a tremendous amount of energy and creativity from the Indian creator ecosystem," Mosseri said at the Facebook Fuel for India 2020 event on December 15.
Instagram VP Vishal Shah mentioned that India has been a laboratory for innovation and cited the samples of its features like Reels, the Reels tab and Live Rooms."With the test of Instagram Lite, and therefore the next edition of Born on Instagram, we’re getting to democratise expression and creativity for a greater number of individuals in India. We’re also hoping to realize valuable insights before a worldwide rollout of Instagram Lite,"